
Ben Franklin once wrote "He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged."
In psychology we just finished studying insufficient justification, a part of cognitive dissonance, which is the uncomfortable feeling we get when do something that goes against how we truly feel. In other words, our behavior doesn't jive with our attitudes. And we feel kind of guilty. And I think it's pretty neat.
There are 3 ways that people cope with the discomfort:
1. Changing our beliefs to justify our behavior
2. Adding new beliefs to justify our behavior
and 3. Changing our behavior
Anyways, Ben Franklin once asked a man (who hated him) to lend him a book, without giving him anything for it. And as the man started liking him more, he observed the phenomenon that by borrowing from him, he was increasing relations faster than if he would have done the lending. Thus - the Ben Franklin Effect.
The theory is that since the man couldn't justify his behavior externally (i.e. in exchange for money, trading for something, etc), he justified it internally by subconsciously convincing himself that Ben was a good guy.
When I heard about this, I took a look at how he must have felt. It must have been nice to start liking somebody you hated before and all it took was the first act of kindness. Next time I come across somebody who I know has a bad taste for me, I'll simply do like ol Ben and ask to borrow something like a book. Or a dollar, their iPod, car, whatever - you get the point.
Personally, there was somebody in my life who avoided me at all costs a year ago and now they're a good friend. I realize now that I did this, asking for a small favor here or there, and things just took off from that. Pretty neat, huh? The only thing about this whole theory I don't like though, is that it leaves out God. Does anybody have a story like this?
~nick
"I did not ... aim at gaining his favour by paying any servile respect to him but, after sometime, took this other method. Having heard that he had in his library a certain very scarce and curious book I wrote a note to him expressing m desire of perusing that book and requesting he would do me the favour of lending it to me for a few days. He sent it immediately and I returned it in about a week with another note expressing strongly my sense of the favour. When we next met in the House he spoke to me (which he had never done before), and with great civility; and he ever after manifested a readiness to serve me on all occasions, so that we became great friends and our friendship continued to his death. This is another instance of the truth of an old maxim I had learned, which says, "He that has once done you a kindness will be more ready to do you another than he whom you yourself have obliged." -Ben Franklin
*Note: the photo at the top is a painting of Benjamin Franklin by Jean-Baptiste Greuze
